ARTICLE MARKETING
EXPLAINED!

INTRODUCTION TO ARTICLE
MARKETING
“You can have brilliant ideas, but if you cannot get them across,
your ideas will not get you anywhere.”
-Lee Lacocca
I t is a well known fact that businesses need marketing to survive.
No matter how good is your product or how excellent are your services
or ideas, you need to reach out to masses in order to generate sales,
otherwise you will get to nowhere. The importance of marketing was
also highlighted by the CEO of Nike, Phil Night who
once said that,
“The most important thing we do is market the product. We have
come around to saying that Nike is a marketing-oriented company,
and the product is our most important marketing tool”.
-Phil Knight, CEO Nike
As we all know that, products and services changes with demand
and so does the marketing techniques. Previously print media, radio
and television were considered to be the sources of marketing but now
with the advent of internet, online marketing is flourishing day